History meets Shopify as a luxury brand finds its place on the web

Commonly known as the Tailor Project, the Garment Workers’ Scheme was a small Canadian immigration program that brought around 2,000 displaced craftsmen from Europe to Canada to work in the country’s growing fashion industry in the late 1940s. As part of this program, Joseph Erlich emigrated from Italy as a refugee. With the skills he learned as an orphaned apprentice and his passion and entrepreneurial spirit, he created a successful leather goods business that sold to Canada’s top retailers for 50 years. In 2016, Joseph’s grandson Andy made a courageous move: he left a career in finance to revive his grandfathers’ brand within our modern world, using traditional skills and sustainable techniques. It is now known as the luxury brand Daveed. The Able Sense team was thrilled to build them a beautiful new web platform, a collaboration of high-end design and intuitive functionality, embodying the proud heritage of the products it showcases.

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Platform & technologies

  • Shopify Plus


  • Development
  • Action Plan

A collaborative (ad)venture

The Able Sense team worked closely with designer Simon Hughes from Design & Build Co. on this project. Their creative agency specializes in creating powerful digital retail experiences for the luxury, fashion, and beauty industries, and was a wonderful partner for this creative collaboration as we built Daveed a completely customized Shopify site. We collectively established a joint approach towards developing and implementing a custom-built theme. The Able Sense developers addressed the client’s requirements for custom animation, content management, mega menu navigation, and a wide range of other customized features and functionality that enhance the customer experience and complement the modernized luxury brand that is Daveed.

Optimized images

To meet the client’s uncompromising design aesthetic, the Able Sense team used high-quality photography and typography across the site. The team also ensured back-end usability, as the beautiful images, custom-positioned on each page, are fully manageable by the merchant. We designed appealing pages with multiple image carousels, some of which only appear on the mobile site. These custom image carousels are used to display product features and materials as well as bring focus to the heritage and craft of the brand.

Custom development for custom design

Embracing the highly-detailed, editorial design, the Able Sense team created multiple custom templates for product, collection, and blog content pages with elegant, subtle animations. The team built custom Shopify sections that allow the merchant to update the site navigation themselves. With their clean, customizable site navigation, the brand operators at Daveed can curate and feature product display features of the dropdown menu on their own. The Able Sense team also designed a custom newsletter signup feature, consistent with the overall theme design and typography, that the merchant can manage and update as they wish.

Elevated PDPs

Displayed product thumbnails are restricted to the selected variant colour. This custom solution for Daveed’s PDPs minimizes distraction and maintains the uncluttered design. Since the product pages have custom content for each product, we coded theme sections for each, for which the Daveed team can add, remove, update and reorder product features, including images and text, themselves.

Shopping in style

We gave Daveed a custom-developed shopping bag, which includes product upsell options and also integrates seamlessly with Bold’s Multi-Currency app, using styles that match the site’s design. Now their customers can add products to their cart without leaving the product page.

A luxurious result

The Able Sense team is very proud of this project; our developers devised innovative and responsive strategies for Daveed’s new e-commerce site, which reflects the refined essence of a renewed and sustainable luxury brand. We enjoyed the creative collaboration with Design & Build Co. and are thrilled to have provided a beautiful and functional new Shopify solution to our client.

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